Promotion and Communications

That plan should include at least three fundamental elements:

Communications Plan

As a large membership organization representing a wide diversity of members, MF/PL has a lot to communicate. The question is what we communicate, to whom and how. How do we keep track of the issues facing the Internet that we should be commenting on? Which groups, besides our members, do we target for commentary on issues, news about our organization and the constantly needed explanation and information about our structure, purpose and positions? What vehicles are best for that type of communication? How do we reach the progressive (and broader) media which is active, powerful and huge and pays very little attention to us? How do we develop a list of this media (print, tv, radio and Internet) for us to contact intelligently and strategically? And what do we talk to them about?


At this point, our "promotion" is two-fold. We exist and work as an organization and so that's how most people get to know us. We also have an active group of technologists and web and software developers who spread the word about us to clients, contacts and colleagues. That communication, while successful, has left us with gaping holes in our demographics and so we are not strong among many large and influential progressive organizations in both the U.S. and Mexico and we are clearly weak in our presence among movements like many of the community issue-based movements and movements of people of color. What plan can we develop to balance our promotion? How do we reach those movements where we have little or no presence? How do we use our current membership to reach out to the movements of which they are part? What materials and plans can we give them? Are there specific models for programs and campaigns that can reach the constituencies we have yet to reach? What are their needs and how do we talk about our organization meeting them? What conferences and events are critical for our presence and how do we prepare for them?

Criteria for Spokespeople and Representatives

At this point, our major spokespeople are our Co-Directors. While that still makes sense, we have a significant number of activists in our leadership and membership who can speak on our behalf in implementing both our promotion and communications work. MF/PL should take advantage of that critical resource. What is the criteria for selecting those people? How do we organize them, prepare them and "assign" them to particular communications and promotion tasks? Who does that?

Last modified 9 years ago Last modified on Dec 6, 2012, 7:57:07 PM