| 3 | | Lowdown article announcement Design postcard for mailing Party planning for May 1st event |
| | 3 | For the 2012 AMC we are planning both a day long network event and a workshop in the web track. |
| | 4 | |
| | 5 | * The network event description: https://mayfirst.org/lowdown/action/mfpl-coordinate-network-gathering-allied-media-conference-june-28-detroit |
| | 6 | * The Workshop description: |
| | 7 | |
| | 8 | |
| | 9 | Idea for Fundraiser: $5,001 on 5/1! |
| | 10 | |
| | 11 | |
| | 12 | == Materials == |
| | 13 | |
| | 14 | * Printed postcard: Mostly covers network event mentions party + 5/1 fund drive |
| | 15 | * Online only postcard: emphasizes party + fund drive (mentions network event) |
| | 16 | * $5001 on 5/1 web site |
| | 17 | |
| | 18 | == Timeline == |
| | 19 | |
| | 20 | * March 8: Network Event Description finalized, with image, sent to Morgan (Mallory) |
| | 21 | * March 14: Workshop submitted (Hilary and Ross) |
| | 22 | * March 15: Lowdown announcing Network event is released |
| | 23 | * March 15: Date/Place Chosen for Fundraiser and booked (Sat, April 28th or Mon, April 30/Brecht Forum) |
| | 24 | * March 15: Start booking talent |
| | 25 | * March 15: Start researching members to target outreach to |
| | 26 | * March 22: Research report on May Day Activities |
| | 27 | * March 22: First part post card draft + draft 5/1 donation ask page |
| | 28 | * March 22: Discuss strategy for adding fundraising to main MFPL sites (control panel, support page, etc.) |
| | 29 | * March 29: Report on Research members to target outreach to (about 75 for general and 5 - 10 as partners) |
| | 30 | * March 29: Finalized party postcard + draft 5/1 donation ask page |
| | 31 | |
| 6 | | |
| 7 | | Lowdown article/pitch Postcard mailing All out email blast to entire email list Party invite blitz |
| | 34 | * April 1: All MFPL Email: First party email + 5/1 Donation drive + Network Event announcement |
| | 35 | * April 1: Implement strategy for adding fundraising info to main MFPL sites |
| | 36 | * April 1: All talent is confirmed |
| | 37 | * April 1: Assign phone calls, which will be made throughout the month |
| | 38 | * April 7: mail postcard |
| | 39 | * April 7: Lowdown goes out with party and Network event details |
| | 40 | * April 23: Lowdown Party email (with network event mention) |
| | 41 | * April 27: All MFPL Email (segmented to NYC): Party reminder (with network event) |
| | 42 | * April 29: buy drinks/cups/other for party |
| | 43 | * April 30: Lowdown Reminder: final email blast for party |
| | 44 | * April 30: all target outreach groups have been called |
