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MFPL Allied Media Conference 2012
For the 2012 AMC we are planning both a day long network event and a workshop in the web track.
- The network event description: https://mayfirst.org/lowdown/action/mfpl-coordinate-network-gathering-allied-media-conference-june-28-detroit
- The Workshop description:
Idea for Fundraiser: $5,001 on 5/1!
Materials
- Printed postcard: Mostly covers network event mentions party + 5/1 fund drive
- Online only postcard: emphasizes party + fund drive (mentions network event)
- $5001 on 5/1 web site
Timeline
- March 8: Network Event Description finalized, with image, sent to Morgan (Mallory)
- March 14: Workshop submitted (Hilary and Ross)
- March 15: Lowdown announcing Network event is released
- March 15: Date/Place Chosen for Fundraiser and booked (Sat, April 28th or Mon, April 30/Brecht Forum)
- March 15: Start booking talent
- March 15: Start researching members to target outreach to
- March 22: Research report on May Day Activities
- March 22: First part post card draft + draft 5/1 donation ask page
- March 22: Discuss strategy for adding fundraising to main MFPL sites (control panel, support page, etc.)
- March 29: Report on Research members to target outreach to (about 75 for general and 5 - 10 as partners)
- March 29: Finalized party postcard + draft 5/1 donation ask page
April:
- April 1: All MFPL Email: First party email + 5/1 Donation drive + Network Event announcement
- April 1: Implement strategy for adding fundraising info to main MFPL sites
- April 1: All talent is confirmed
- April 1: Assign phone calls, which will be made throughout the month
- April 7: mail postcard
- April 7: Lowdown goes out with party and Network event details
- April 23: Lowdown Party email (with network event mention)
- April 27: All MFPL Email (segmented to NYC): Party reminder (with network event)
- April 29: buy drinks/cups/other for party
- April 30: Lowdown Reminder: final email blast for party
- April 30: all target outreach groups have been called
May:
- May 1: All MFPL email: donate to 5/1 on 5/1
- May 1: Major web site change to ask people for donations
- May 7: Lowdown goes out with network event details and report on fundraising
- May 15: Targetted emails to invite groups to participate in the network Event
- All month: Follow up phone calls
June:
- June 7: Lowdown goes out with network event details
- June 26 - 27: Techies of Color Event
- June 27: Network event participants arrive
- June 28: Network Event!
July:
- July 7: Lowdown: Report on network event
Budget
Income
AMC Seed | 500 |
APC contribution | ? |
Party | 2500 |
Donations | 2001 |
Total | 5001 |
Expenses
Printing | |
Postal | |
Party libations | |
Party incidentals | |
Total |
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