== MFPL Membership Drive ==


The thinking around this proposal and timeline is that the MFPL staff have too much on their plate through the USSF in June 2010. Additionally, in the three months prior to the USSF a lot of potential MFPL members will be very focused on their own USSF work. Therefore, membership recruitment work in the first half of 2010 should be taken up by the Leadership Committee and focused during the first quarter of the year (Jan - Mar 2010). Advertising should highlight the major role MFPL is playing in the USSF. It should also be implemented for the first six months of 2010.

'''Phase 1 (December 2009)'''

Preparing materials to support recruitment. Items include: print ads, press clippings, phone raps, member lists.
Activities: drafting, editing and approving text and ads. identifying magazines to advertise in and their cost.

'''Phase 2 (Jan - Mar 2010)'''

Select members of the Leadership Committee take on the role of organizers. Organizers' job is to identify MFPL leaders and support them to recruit orgs to join MFPL. Each organizer can start by supporting each other to identify five potential recruits and testing the materials and pitch with them. They then identify MFPL members that they recruit for the membership drive.

We must remember that we are talking to members, people that already contribute to the membership. We need the help of staff to identify members who best understand the value of MFPL and who would be more likely to want to bring more members to MFPL.

The organizers should flush out the plan in a more concrete manner. One task will be to configure [http://ourpowerbase.net Powerbase] to track the organizing work.

'''Phase 3 (Mar - June 2010)'''

Evaluation of Phase 2. Look at concrete data: phone calls, cost of ads, new members.
Also, work on framing membership recruitment at the USSF.

'''Phase 4 (July 2010)'''

Checkin on membership recruitment by LC. Where are we? What are next steps?