The following is the outline of the 2011 Outreach Plan for MF/PL. The materials to support this plan are still being developed. == Materials Development == We need new materials which update information on our activities and perspectives. Prepare the following materials: * 1 -- On-line Q&A about MF/PL, updating what we have and combining everything about us into one document. * 2 -- PDF Package: ** a - About MF/PL ** b - Resources Available ** c - Activities (USSF, etc) ** d - Why Join? (5 or six points) * 3 -- On-Line videos: ** The Pitch video -- viral distribution ** Alfredo On videos (distribute to more places) ------------------ == The Pitch List == Start December 15, 2010 Our regular outreach list which would be replenished as people from it join. * 1 - compile a list of 200 website contacts * 2 - "informative" email on an issue with link to an online presentation emailed to these people every month. ------------------ == The Five Campaign == Start November 15, 2010 This is a specialized membership drive campaign to get about 100 members. We're gonna ask each LC member to make a list of five people as new potential contacts and then contact them using our materials. * 1 - Call all LC members from 5 new potential members to reach out to * 2 - Prepare email and a mini-script for an exchange between LC member and the recruit * 3 - Send Q&A (above) to LC members as a backgrounder on the organization * 4 - Add "referred by" field to our Join form. -------------- == The Blog Campaign == Start November 15, 2011 An attempt to keep our leaders in the public eye * 1 -- Weekly blog -- Jamie and Alfredo contribute blogs weekly on various topics of their choosing. Timing is essential -- weekly. * 2 -- General article contributions -- a monthly article or column contribution to Huffington, portside, alternet and/or similar mass distribution outlets. ----------------- == Monthly Presentations == Start January 15, 2011 "May First at the Brecht" Monthly presentation by our leaders, members and/or techies about major Internet topics of general interest (like FOSS, Social Networking, etc.) and specific topics like court cases or mass arrests or a new software concept.